Blog

We modeled the exact dollar difference between AI-assisted posts and original research across an 18-month organic and AI-citation window. The crossover point arrives sooner than most two-person B2B teams expect, and the conversion economics are not close.

The March 2026 core update widened a gap most small B2B content teams never saw coming. This post breaks down a practical monthly framework for mining product data, customer conversations, and operational metrics into original research that compounds over time.