Blog

Most B2B content teams spend thousands on new articles while high-potential posts quietly decay in the rankings. This post builds the dollar math, triage system, and two-person workflow that makes content refreshing more profitable than net-new publishing for teams under $3,000/month.

Adding 600 words and updating stats no longer moves the needle after Google's March 2026 core update. This post introduces a scoring framework that rates your existing articles on topical authority gaps, cluster connectivity, and AI Overview citation potential, then assigns each a publish, expand, merge, or kill decision, with real return estimates per hour invested.