Blog

Publishing frequency and publishing cadence are not the same variable, and conflating them costs small B2B content teams tens of thousands in qualified pipeline. This post models the exact dollar gap at months 6, 12, and 18, then builds a split-schedule framework that optimizes both surfaces without adding headcount or budget.

Most small B2B content teams publish just enough to spend real budget but not enough to compound. This cost-per-visitor model across four publishing tiers shows exactly where AI automation flips from optional to economically necessary.