Blog

Google AI Overviews now suppress position-one click-through rates by 58%, yet cited pages convert at 5x the organic baseline. This post models the exact publishing cadence, cost, and structure a two-person B2B team needs to hit the citation-overlap threshold and show up on both surfaces simultaneously.

Google AI Overviews, ChatGPT search, and Perplexity each pull citations differently -- and small B2B content teams can't afford three separate workflows. This piece maps the structural decisions that improve your odds across all three platforms without tripling production costs.