Google's March 2026 core update changed the math on content volume, but most small B2B teams haven't updated their budgets to match. This piece maps the cost-per-compounding-session formula that shows exactly where publishing more articles stops being an investment and starts being a waste.
Google's March 2026 core update rewarded established, well-maintained content and penalized volume-first strategies. Here's why small B2B teams need to stop allocating 85% of their budget to new posts and start treating their existing catalog as a depreciating asset that demands active reinvestment.
A decade of B2B content strategy built on volume, keyword optimization, and organic traffic is colliding with Google's March 2026 core update and AI Overviews. This post audits which tactics are now actively harmful and which foundational principles have proven durable.
Google's March 2026 core update and the spread of AI Overviews have quietly shattered the $25-$30 per-article math that B2B content teams relied on. Here's what a fully-loaded, six-step cost model actually looks like now, and why more AI means more human oversight, not less.
