LLM referral traffic converts at 4.4x the rate of organic search, yet most B2B content teams have no system for capturing it. Here's the exact production workflow, structural patterns, and per-article economics for building a dual-surface content engine on a small budget.
B2B buyers now lock in vendor preferences weeks before any sales conversation, and AI search tools are where that happens. This post breaks down the content architecture shift that determines whether you're present in that invisible research window or not.
AI-referred sessions grew 527% in early 2025, yet most editorial workflows were built to produce articles, not citable passages. This post breaks down the specific formatting decisions that determine whether AI systems extract and attribute your content.
