Blog

Why 59% of B2B Marketers Can't Prove AI ROI — and It's Getting Worse
SEO

Why 59% of B2B Marketers Can't Prove AI ROI — and It's Getting Worse

AI adoption among B2B marketing teams has surged to 91%, yet fewer teams can prove ROI than a year ago. The problem is that teams are measuring content generation while ignoring the full publishing lifecycle that actually drives organic growth.

Wonderblogs Team7 min read