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Google's selective indexing and AI Overviews have quietly broken the volume-first content model. For two-person B2B teams, deciding which posts to produce at all now matters more than how much you spend producing them.

AI adoption among B2B marketing teams has surged to 91%, yet fewer teams can prove ROI than a year ago. The problem is that teams are measuring content generation while ignoring the full publishing lifecycle that actually drives organic growth.