Blog

AI Overviews have repriced what an indexed blog post is worth, and the publishing volume that justified most B2B content budgets 18 months ago no longer holds up. This post rebuilds the cadence-versus-investment model using 2026 CTR baselines, post-March indexing behavior, and the specific volume thresholds where consistent publishing still pays off.

A decade of B2B content strategy built on volume, keyword optimization, and organic traffic is colliding with Google's March 2026 core update and AI Overviews. This post audits which tactics are now actively harmful and which foundational principles have proven durable.