Brand Context
Generic AI content is easy to spot and hard to trust. Brand Context is how you teach Wonderblogs to write like you — matching your voice, style, and messaging so every post feels authentically yours.
What you can configure
Brand Context is organized into nine sections. Together, they give the AI a complete picture of your brand:
- Brand Identity — Who you are: company name, description, personality traits, expertise level, and writing perspective.
- Tone of Voice — How you sound: formality, enthusiasm, humor, and respect levels, plus free-form tone guidelines.
- Writing Principles — How you structure content: paragraph length, sentence style, heading format, and target content length.
- Content Authenticity — What to avoid: banned words, structural rules (no formulaic intros), and voice rules to keep content natural.
- Content Focus — What to write about: the Content Orientation slider (see below), primary topics, target audience, key differentiators, and domain-specific messaging.
- Instructions — Direct guidance for the AI: free-form rules plus explicit do's and don'ts.
- Visual Identity — How images look: color palette, visual style, mood, and any visual elements to avoid.
- Messaging — Core pillars: key messages, taglines, and trust badges that anchor your brand positioning.
- Research Sources — How research works: number of web sources to cite (1–10), maximum source age, citation style (inline links, numbered references, or a references section), and an optional target-language sources only toggle that restricts research to sources published in the blog's primary language (available when a non-English primary language is set).
Locking sections
Each section has a lock toggle. When a section is locked, API fetches and automated runs won't overwrite it — useful when you've fine-tuned a section and want to protect it. When unlocked, the section stays open to updates from your target API.
If every section is locked, Wonderblogs skips the API call entirely during runs and uses your stored brand context as-is.
Syncing from your API
If you have a Service URL configured in Settings, you can click Fetch from API to pull brand context from your own system. This keeps your Wonderblogs configuration in sync with your central brand guidelines without manual copy-pasting.
Your API returns brand identity, tone of voice, instructions, content focus, and recent articles. Wonderblogs maps these to the right sections automatically. For the full response format and field descriptions, see the API Documentation.
Content Orientation
The Content Orientation slider in the Content Focus section controls the balance between brand-centric and industry/trend-focused content. It ranges from 1 (Brand-focused) to 5 (Industry / Trends):
- 1 – Brand-focused: Content revolves around your company, products, and value propositions.
- 2 – Brand-leaning: Mostly brand-centric with some industry context woven in.
- 3 – Balanced (default): Equal mix of brand perspective and industry coverage.
- 4 – Industry-leaning: Primarily covers industry trends and news, with your brand's perspective referenced lightly.
- 5 – Industry / Trends: Pure industry coverage — news commentary, trend analysis, and expert insights. Uses your brand's voice but does not mention or promote your products.
Higher values also bias the research step toward recent developments and guide the uniqueness agent to pick trend-driven angles rather than product-driven ones.
Tips for better results
The more detailed your Brand Context, the more your content will sound like you. Here are a few tips:
- Be specific in Instructions — instead of "write professionally," describe what professional means for your brand (e.g., "use data and examples, avoid jargon, keep sentences under 20 words").
- Use Content Authenticity to ban phrases that sound generic or off-brand. The AI evaluator enforces these rules during quality review.
- Keep Content Focus up to date. This is the single most important field for determining what gets written about.
- Fill out Visual Identity if you use AI-generated cover images — it guides the image pipeline to match your brand style.