Brand Context
Generic AI content is easy to spot and hard to trust. Brand Context is how you teach Wonderblogs to write like you, matching your voice, style, and tone so every post feels authentically yours.
What you can configure
Brand Context is organized into eight sections. Together, they give the AI a complete picture of your brand:
- Brand Identity: Who you are: company name, description, personality traits, expertise level, and writing perspective.
- Tone of Voice: How you sound: formality, enthusiasm, humor, and respect levels, plus free-form tone guidelines.
- Writing Principles: How you structure content: paragraph length, sentence style, heading format, and target content length.
- Content Authenticity: What to avoid (banned words, structural rules, voice rules) plus the AI Detection Shield, a proprietary system that automatically transforms your content to avoid detection by AI-checking tools. The shield is enabled by default and can be toggled per site.
- Content Focus: What to write about: the Content Orientation slider (see below), primary topics, target audience, key differentiators, and domain-specific messaging.
- Instructions: Direct guidance for the AI: free-form rules plus explicit do's and don'ts.
- Visual Identity: How images look: color palette, visual style, mood, visual elements to avoid, and Image Output settings (see below).
- Research Sources: How research works: number of web sources to cite (1–10), maximum source age, citation style (inline links, inline links with references, numbered references, or a references section), and an optional target-language sources only toggle that restricts research to sources published in the blog's primary language (available when a non-English primary language is set).
Locking sections
Each section has a lock toggle. When a section is locked, API fetches and automated runs won't overwrite it; useful when you've fine-tuned a section and want to protect it. When unlocked, the section stays open to updates from your target API.
If every section is locked, Wonderblogs skips the API call entirely during runs and uses your stored brand context as-is.
Syncing from your API
If you have a Service URL configured in Settings, you can click Fetch from API to pull brand context from your own system. This keeps your Wonderblogs configuration in sync with your central brand guidelines without manual copy-pasting.
Your API returns brand identity, tone of voice, instructions, content focus, and recent articles. Wonderblogs maps these to the right sections automatically. For the full response format and field descriptions, see the API Documentation.
Content Orientation
The Content Orientation slider in the Content Focus section controls the balance between brand-centric and industry/trend-focused content. It ranges from 1 (Brand-focused) to 5 (Industry / Trends):
- 1 – Brand-focused: Content revolves around your company, products, and value propositions.
- 2 – Brand-leaning: Mostly brand-centric with some industry context woven in.
- 3 – Balanced (default): Equal mix of brand perspective and industry coverage.
- 4 – Industry-leaning: Primarily covers industry trends and news, with your brand's perspective referenced lightly.
- 5 – Industry / Trends: Pure industry coverage (news commentary, trend analysis, and expert insights). Uses your brand's voice but does not mention or promote your products.
Higher values also bias the research step toward recent developments and guide the uniqueness agent to pick trend-driven angles rather than product-driven ones.
Image Output Settings
Inside the Visual Identity section, the Image Output subsection controls the technical properties of generated cover images:
- Aspect Ratio: The shape of the image (e.g. 16:9 for blog hero images, 1:1 for social media). The actual pixel dimensions are determined by the AI model.
- Quality: Generation quality level (low, medium, high). Higher quality costs more and takes longer.
- Output Format: WebP (best quality-to-size ratio), PNG (lossless), or JPEG (widely compatible).
- Compression: For WebP and JPEG, controls the quality-vs-size trade-off (10–100%). Only available on Pro.
- Max File Size: Images exceeding this limit are automatically re-compressed. Free plan: fixed at 1 MB. Pro plan: configurable up to 10 MB.
- Background: Opaque (default), transparent (for logos and overlays, gpt-image-1 only), or auto.
Free plan users have access to a subset of these settings (16:9, 1:1, and 9:16 aspect ratios; WebP format; medium quality; opaque background). Upgrade to Pro for full customization.
Tips for better results
The more detailed your Brand Context, the more your content will sound like you. Here are a few tips:
- Be specific in Instructions: instead of "write professionally," describe what professional means for your brand (e.g., "use data and examples, avoid jargon, keep sentences under 20 words").
- Use Content Authenticity to ban phrases that sound generic or off-brand. The AI evaluator enforces these rules during quality review.
- Keep Content Focus up to date. This is the single most important field for determining what gets written about.
- Fill out Visual Identity if you use AI-generated cover images; it guides the image pipeline to match your brand style.
Real-world examples
Not sure where to start? Click See Examples in the Brand Context page to browse how five well-known brands would configure their brand context. You can preview each brand's full setup and apply it as a starting point.
Here's a quick overview of what makes each example unique:
Coca-Cola
Optimistic, warm, and built on 130+ years of shared moments. Coca-Cola's brand context leans heavily on emotional storytelling and nostalgia. Tone is casual with high enthusiasm. The “Real Magic” philosophy shows up across sections, from content focus to visual identity (warm photorealistic imagery with the iconic red as an accent).
McDonald's
Playful, witty, and unapologetically fun. McDonald's writes short, punchy content that talks with the audience, not at them. Their “Flawesome” principle (celebrating imperfections) translates into a voice character that never takes itself too seriously. Visual identity uses bold flat illustrations with the golden arches palette.
Volkswagen
Honest, humble, and quietly witty. VW's brand context channels the “Think Small” philosophy: confident understatement, self-deprecating humor, and engineering facts over superlatives. Content uses specific technical data instead of vague claims. Minimalist visuals with generous white space mirror the classic ad aesthetic.
Apple
Confident, sophisticated, and radically simple. Apple's brand context is a masterclass in restraint: short paragraphs, benefit-led writing, and zero filler words. The tone is formal but friendly, with almost no humor. Visual identity is monochrome with a single accent color, and products are always the hero of the composition.
Sixt
Bold, edgy, and provocatively funny. Sixt's brand context is known for its irreverent tone: low formality, high humor, and a voice character described as “the sharp-dressed friend with a quick wit and a nicer car than yours.” The brand uses topical humor and cultural references. Visual identity pairs the signature orange with high-contrast photorealistic imagery.